How Real Estate Companies Use DingTalk AI to Generate Property Listing Documents

Have you ever spent hours struggling to put together property listing documents, only to be overwhelmed by messy data, endless copywriting, and formatting issues? It's like a daily surprise in the real estate world. But now, you don’t have to panic anymore—DingTalk AI has arrived! This tech-powered teammate doesn't just write automatically; it transforms your raw data into professional-grade property brochures faster than you can brew a cup of coffee.

DingTalk AI stands out because it doesn’t merely “copy homework”—it truly understands content. Whether you provide a few sentences, key points, or simply say, “I need a description highlighting sea views and top-tier school districts,” it will automatically organize tone, structure, and selling points into a smooth, persuasive narrative. The best part? It supports multi-round conversational optimization. Say “this part feels too dull,” and it instantly shifts to a light-hearted, humorous tone. Ask for something more professional, and it immediately adopts the polished voice of a high-end sales manual.

Even better, it seamlessly integrates with other DingTalk features—generating copy directly from spreadsheet data or instantly sharing drafted documents with your team for review. We’ll dive deeper into how to prepare quality data later. For now, just remember: DingTalk AI isn’t some futuristic dream—it’s already sitting in your office, ready to help you dominate the market.

"If you want to do a job well, you must first sharpen your tools."—But if your tool is DingTalk AI, then your input data shouldn’t be a chaotic mess. Want AI to generate a property description so compelling that people want to sign on the spot? Don’t rush to hit the “Generate” button. First, conduct a thorough data cleanup!

Start by clearly listing the property’s basic information: location, unit types, area, price range, and move-in date—none of these should be missing. Think of them as ingredients for cooking; without garlic and green onions, even the best chef can’t make braised pork. Next comes selling point identification—is it front-row ocean view? Fully equipped smart home systems? Know these features inside out, like a fan memorizing their idol’s biography.

Don’t overlook the surrounding environment, which is crucial for attracting buyers. Are there top schools nearby? How many minutes to the subway? Is the night market bustling and delicious? These lifestyle details must come from on-site visits or confirmation with property management—not hearsay. Finally, ensure all data is formatted consistently, properly sourced, and regularly updated to prevent AI from using outdated prices, such as mistakenly turning “HK$30,000 per square foot” into “HK$3,000.”

Remember: feed AI garbage, and it gives you garbage back; feed it quality, and it produces hits!

Ding-dong! Your AI real estate assistant is live, but don’t rush to ask it to draft listings yet—you need to train it first. Activating AI in DingTalk is like setting up a new employee: log in to the admin backend, go to “Smart Assistant” or “AI Creation Center,” find a feature called “Property Copy Generator” (the name may vary slightly by version), and once inside, don’t forget to assign proper permissions. Otherwise, if multiple colleagues use it at once, you might end up with a luxury apartment described as a subdivided unit—awkward!

The most critical step during setup is configuring the “Knowledge Base” and “Style Preferences.” Import the property data you’ve organized earlier so the AI knows that “Seaview Tower No.1” isn’t a hotpot restaurant but a premium seaside residence. You can also preset tone preferences: sleek and luxurious, or warm and neighborly? Pro tip: Feed it several award-winning past copies from your company as examples—the AI learns faster and more accurately this way.

Make sure to enable “Sensitive Word Filtering” to prevent the AI from accidentally writing non-compliant claims like “100% guaranteed return on investment.” Lastly, run a test with dummy data to confirm the output format aligns with your next steps in layout design—after all, no one wants the AI stating “500 sq ft garden space” translates to “room for ten coconut trees,” right?

Now that you've successfully set up DingTalk AI, it’s time for the main event—letting it shine by creating a stunning, eye-catching property brochure! Open the DingTalk AI assistant and select the “New Property Document” function. The system will prompt you to enter basic details: property name, location, unit types, usable area, developer background—even surrounding schools and transportation links. Don’t worry about typing too much; you can upload an Excel file or use voice input instead. After all, technology should make life easier—that’s progress!

Next comes choosing a template—an important decision, much like ordering food at a restaurant. DingTalk AI offers various built-in styles: minimalist chic, family-friendly warmth, or grand and luxurious—there’s something for everyone. Once selected, the AI automatically populates your previously entered data into the appropriate sections, completing a first draft in seconds. But don’t stop here—this is just a “draft version.” The real magic lies in fine-tuning.

You can drag and rearrange modules, add high-resolution image carousels, or even embed 3D virtual tour links. Want to highlight rental yield for investors? Easy—adjust it. Want to appeal to young families by emphasizing school zones and parks? Just add it in! The flexibility is like a Transformer robot—one click generates customized versions tailored to different client groups, maximizing efficiency without losing personal touch.

After generating the property document, don’t assume the AI’s job is done—this is just the warm-up! DingTalk AI is smart, but it still needs a bit of human touch to elevate the document from “acceptable” to “standout hit.” First, avoid flat, emotionless data dumping. Try adding vivid lifestyle descriptions, such as “Morning sunlight floods the living room, paired with a cup of coffee and a panoramic city skyline—pure happiness.” This helps buyers mentally play a movie of themselves living there.

Visual impact is absolutely critical. Ditch that old-school black-and-white photos with bold titles from a decade ago! Leverage DingTalk AI’s multimedia integration to embed high-resolution real-life images, 360-degree panoramas, or even short video QR codes—transforming static printouts into interactive digital magazines in seconds. Pay attention to image ratios and text spacing—too cramped feels like a subdivided unit, too sparse feels empty. Balance is key.

Finally, make full use of AI’s iterative capabilities. Before sending each version to clients, let the AI optimize it based on feedback—enhancing school district details, emphasizing transport convenience, or highlighting rental yields for investors. In this way, every document becomes not a copy-paste job, but a tailor-made “love letter to the property.”

We dedicated to serving clients with professional DingTalk solutions. If you'd like to learn more about DingTalk platform applications, feel free to contact our online customer service, or reach us by phone at (852)4443-3144 or email at This email address is being protected from spambots. You need JavaScript enabled to view it.. With a skilled development and operations team and extensive market experience, we’re ready to deliver expert DingTalk services and solutions tailored to your needs!