
企业巨头正踏入同一条由AI铸就的新河流。
“AI实验的时代已经结束,AI重塑业务的时代开始了。”去年9月,IBM董事长Arvind Krishna如此表示。
在家居行业,顾家家居股份有限公司(以下简称顾家家居)正是这一趋势的先驱。面对房产下行与消费分层的双重压力,创办四十多年的顾家家居依然交出一份亮眼的成绩单——2025年前三季度,公司营收同比增长8.77%,净利同比增长13.24%。
这一路增长的背后,是顾家家居对“系统性力量”的坚信。其职业经理人团队始终强调,相信系统性构建带来的持续竞争力,而非偶然的灵感。
而这一套系统性能力,在很大程度上源自公司在数智化方面的前瞻布局与坚定投入。其中,自2023年与钉钉达成战略合作以来,顾家家居便以管理数智化为引领,逐步推动业务全链路的数字化与智能化转型。
仅以钉钉AI表格为例,顾家家居管理数智化团队打造了一条“培训—挖掘—实践—激励”的全链路支持体系。2025年12月15日举办的首届“数智化工具—AI表格”大赛在一片掌声与收获中圆满落幕,数智化变革负责人卢春红表示——真正的改变,才刚刚开始。
在短短三个月内,通过管理数智化团队与业务数字化团队协作,公司已落地超过8000张AI表格,日均活跃用户突破2500人,覆盖研发、销售、线上运营、门店管理、EHS等全链路核心业务场景。同时,顾家智能资讯中心、iWork、AI数字人等各类AI工具的广泛应用,也在共同推动顾家家居的业务流程全面智变。
顾家家居管理数智化团队指出:“钉钉AI表格等工具实现了从管理层到业务端的上下贯通,大家都在主动拥抱变革,并持续迸发创新活力。”
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