Entrepreneurship in the AI Era: One Person Plus an "AI Team" on DingTalk

Recently, the 2025 Hangzhou Entrepreneurs Conference was held at the Canal Cultural Launch Center. At the event, China's first "Hangzhou Startup Accompaniment Ecosystem Co-construction Convention" was released, marking Hangzhou's entrepreneurial services officially transitioning from a "government-led" model to a new phase of "ecosystem co-construction."

At the conference, 14 professional service institutions—including banks, guarantee agencies, and accounting firms—jointly established a presence to offer entrepreneurs full-cycle support ranging from refining business plans and structuring financing strategies to year-round resource accompaniment. To date, Hangzhou has established 32 municipal-level startup parks, 12 overseas-talent startup parks, 100 startup accompaniment spaces, and 489 post-doctoral research stations, cumulatively incubating 74,000 enterprises and building a comprehensive ecosystem that supports entrepreneurs from inception to growth. Within this ecosystem, the idea of "starting up in Hangzhou, launching your company on DingTalk" is becoming a widespread consensus.

DingTalk: From Office Tool to AI-Powered Entrepreneurial Infrastructure

During the innovation and entrepreneurship ecosystem sharing session, Ma Lijun, Vice President of DingTalk, outlined DingTalk’s redefined role for entrepreneurs in the AI era: "One person can now function as an entire team. DingTalk is evolving from an office collaboration tool into a natively AI-powered entrepreneurial infrastructure platform—not merely a supporting tool, but the entrepreneur’s 'AI team.'"

In August this year, AI DingTalk 1.0 launched five new AI products: the first DingTalk AI hardware device, DingTalk A1; AI Listen & Record; DingTalk ONE; AI Search & Ask; and AI Spreadsheet. These innovations comprehensively reshape workflows and deeply integrate into core business scenarios across industries. For example, using DingTalk's AI Spreadsheet, during the e-commerce industry’s “Double Eleven” data surge, DingTalk became the first in the industry to support spreadsheets with one million hot rows, enabling practitioners to consolidate product management, design, operations, logistics, and influencer management into a single sheet, creating a data-driven intelligent command center.

Startup Ding: The Entrepreneur’s "Digital Partner"

Targeting small and micro innovative enterprises, DingTalk introduced "Startup Ding," integrating five AI-powered entrepreneurial assistants—market research assistant, finance & tax assistant, legal assistant, design assistant, and social media operations assistant—to deliver one-stop intelligent services for startups.

"Ten years ago, DingTalk began by solving mobile office challenges for small and medium-sized enterprises. Today, we are committed to shaping a new way of working in the AI era," said Ma Lijun. The AI assistants within Startup Ding possess deep contextual understanding, proactive data analysis, and strategy generation capabilities. They can intelligently analyze millions of enterprise data points, instantly generate design drafts as a design aide, collect social media information with one click, build business scoring models, and enable multi-account content publishing simultaneously.

"We hope that every entrepreneur, regardless of location or available resources, can have their own AI team." In the morning, opening DingTalk reveals DingTalk ONE automatically summarizing global tech news, pending tasks, and key data, while sending market risk alerts. At noon, the AI Spreadsheet analyzes sales and operational trends, helping formulate strategies, conduct project reviews, and allocate resources. With the design assistant, brand logos and e-commerce product pages can be generated within three minutes, social media accounts efficiently managed, and communication strategies optimized. Tasks that once required coordination among marketing, finance, operations, design, and legal teams can now be efficiently handled by a single entrepreneur supported by a team of AI assistants.

This not only drastically lowers the barrier to entrepreneurship but also redefines organizational logic—individual creativity is infinitely amplified by AI, becoming the core engine driving rapid growth for startup companies.

This transformation is accelerating in Hangzhou. Ma Lijun revealed that DingTalk has entered a deep collaboration with Yuhang District of Hangzhou, establishing a dedicated startup accompaniment program, with further support expected from additional districts and counties, jointly building a "government-enterprise collaborative support" network with ecosystem partners. "We’re not just providing tools—we’re opening real-world scenarios and business opportunities, enabling entrepreneurial breakthroughs of the AI era to emerge right here in Hangzhou."

Ma Lijun, Vice President of DingTalk

More importantly, DingTalk’s vision of "one person, one team" resonates with the new mindset of today’s young entrepreneurs: avoiding blind team expansion and rejecting manpower-intensive tactics, instead leveraging AI as a lever to maximize value through the smallest viable unit, making "Startup Ding" a true "digital partner" for entrepreneurs.

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