"Double 11 Sales Surge? Youkela Uses AI Spreadsheets to Turn E-commerce into 'Autopilot'"

On December 23, at the AI DingTalk 1.1 product launch event, Wei Jun, chairman of Zhejiang Youkela Intelligent Technology Co., Ltd., attended and shared the latest practical cases of AI-powered spreadsheets. As a professional brand with 15 years of expertise in starry sky lamps, Youkela has leveraged AI spreadsheets to capture customer reviews for product development, achieve intelligent quality inspection and compliant product listing, and analyze data to improve ROI. During this year's "Singles' Day" shopping festival, thanks to its AI-driven efficient operations, the company successfully handled a surge in orders and was featured on CCTV, becoming a model example of how small and medium-sized manufacturing enterprises can leverage AI to achieve breakthrough growth.

Patent Accumulation and Business Model Upgrade

Founded in 2008, Youkela has specialized in the research, development, and manufacturing of starry sky lamps for 15 years. The company holds over 40 patents, including invention, utility model, and design patents from China and abroad. Representing an upgraded version of Yiwu’s traditional “shop in front, factory behind” model, Youkela is now a leading brand in this category across Chinese e-commerce platforms and holds official licenses from well-known brands such as Disney, Ultraman, Sanrio, and Crayon Shin-chan. Wei Jun pointed out that under traditional operational models, companies spend 80% of their time on data collection and processing, leaving only 20% for decision-making. The introduction of DingTalk’s AI spreadsheet has completely reversed this imbalance.

AI-Driven Product Innovation

In visually driven consumer categories like starry sky lamps, user demands change rapidly. Youkela uses RPA technology to automatically extract data from Taobao’s Business Advisor platform and combines it with AI spreadsheet analysis to identify keyword trends and product relevance—effectively surfacing new business opportunities—and automatically pushes these insights to relevant teams via DingTalk groups. Meanwhile, AI analyzes more than 5,000 user reviews through sentiment and need-based parsing, generating tags around user pain points, desires, and usage scenarios, greatly supporting product design. This approach has reduced data filtering time from two hours to just five minutes, achieved 100% coverage of trending topics, and significantly improved product development success rates, leading to iterative launches of niche series such as “Romantic Confession Edition,” “Children’s Companion Edition,” and “Instagram-style Photography Edition.”

Intelligent Quality Inspection and Compliant Listing

For intelligent self-inspection and compliant product listing, Youkela embedded an AI agent trained using DEAP into the AI spreadsheet. When the predicted click-through rate of a product’s main image falls below the industry average, the system automatically flags it. It also checks content against advertising regulations before allowing listing. These measures have increased the first-time listing success rate from 60% to 92%, significantly reducing customer complaints caused by human errors.

Significant Improvement in Promotion Efficiency

Previously, marketing staff spent four hours daily adjusting promotional strategies, often with unsatisfactory results. With DingTalk’s AI spreadsheet, the time required for strategy adjustments has been drastically reduced. The system automatically analyzes product link performance and instantly delivers optimization suggestions (such as recommending additional promotion for high-performing links), greatly enhancing both decision responsiveness and promotional effectiveness.

Wei Jun emphasized: “The pain of failure is the dominant theme for us SME owners. But in the AI era, only by proactively adopting technology can we transform our operational speed into global competitiveness, survive economic cycles, and look forward to a promising future.” From Yiwu’s small commodity market to the global supply chain, Youkela’s story demonstrates the transformative value of AI technology for traditional trading and manufacturing businesses. As Wei Jun put it: “The future belongs to those enterprises bold enough to redefine the way they work with AI.”

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