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双十一“爆单”？优克拉用AI表格把电商玩成“自动驾驶”

分类：最新活动

12月23日，在AI钉钉1.1产品发布会上，浙江优克拉智能科技有限公司董事长魏俊出席并分享了最新的AI表格实践案例。作为深耕星空灯领域15年的专业品牌，优克拉通过AI表格抓取评论辅助产品研发、实现产品智能质检与上架合规、分析提升ROI。今年“双十一”期间，因AI驱动的高效运营能力，公司成功应对爆单挑战并登上央视，成为中小制造企业借力AI实现突破发展的典范。

专利积累与模式升级

优克拉成立于2008年，专注于星空灯研发与制造15年，拥有中外发明、实用新型、外观设计专利40余项，是义乌“前店后厂”模式的升级代表，现为全网星空灯头部企业，拥有迪士尼、奥特曼、三丽鸥、蜡笔小新等知名品牌授权。魏俊指出，传统运营模式中，企业80%时间用于数据抓取与处理，仅20%用于决策。钉钉AI表格的引入，帮助优克拉彻底扭转这一局面。

AI驱动产品创新

在星空灯这样的视觉消费品类中，用户需求瞬息万变。优克拉通过RPA技术自动抓取淘宝生意参谋数据，结合AI表格分析关键词热度与产品关联性，商机就能被“揪出来”，自动推送到相关负责人的钉钉群。同时，AI对5000+条评论进行情感与需求解析，生成用户痛点、痒点及场景标签，能极大地协助产品设计，不仅让数据筛选时间从2小时缩短至5分钟、热点抓取覆盖率达100%，也使得产品开发成功率显著提升，迭代出“浪漫告白款”、“儿童陪伴款”、“INS风拍照款”等细分系列。

智能质检与合规上架

在智能自检与合规上架方面，通过在AI表格中嵌入DEAP训练出的智能体，当产品上架的主图预估点击率低于行业均值时，就会被自动拦截，并结合广告法质检规则校验内容，确保合规后才允许上架。这项措施使产品首发成功率从60%提升至92%，由失误导致的客户投诉大幅减少。

推广效率大幅提升

此外，之前做产品运营推广时，需要运营人员每天花4小时调整策略，效果也不佳。通过AI钉钉表格，推广策略调整耗时从每日4小时大幅缩减，系统自动分析产品链接数据并即时推送优化建议（如对高产出链接建议加推），极大推动了决策响应效率与推广效果双提升。

魏俊强调：“失败的痛苦是我们中小企业老板的主旋律，但AI时代，唯有主动应用技术，才能将业务速度转化为全球竞争力，才能穿越周期，未来可期。”从义乌小商品市场到全球供应链，优克拉的故事印证了AI技术对传统工贸企业的价值。正如魏俊所言：“未来属于那些敢于用AI重新定义工作方式的企业。”

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