
在钉钉上,有这样一家企业:身处传统行业,却拥有十余万名“AI发烧友”员工;单日token消耗超一亿,在平台企业中长期位居前列,使用强度仅次于蚂蚁集团、淘宝闪购等科技大厂与互联网公司。
它便是碧桂园服务,中国规模最大的物业管理企业。
当大多数传统企业的AI转型仍停留在“老板会议喊口号、个别部门试点”的阶段,这家管理着全国逾8000个项目的物企龙头,已将AI变成全员日常工作的部分。碧桂园服务不只是“在用AI”,更将公司重塑为真正的“AI组织”。
碧桂园服务,凭什么成为物企头号“AI组织”?
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Using DingTalk: Before & After
Before
- × Team Chaos: Team members are all busy with their own tasks, standards are inconsistent, and the more communication there is, the more chaotic things become, leading to decreased motivation.
- × Info Silos: Important information is scattered across WhatsApp/group chats, emails, Excel spreadsheets, and numerous apps, often resulting in lost, missed, or misdirected messages.
- × Manual Workflow: Tasks are still handled manually: approvals, scheduling, repair requests, store visits, and reports are all slow, hindering frontline responsiveness.
- × Admin Burden: Clocking in, leave requests, overtime, and payroll are handled in different systems or calculated using spreadsheets, leading to time-consuming statistics and errors.
After
- ✓ Unified Platform: By using a unified platform to bring people and tasks together, communication flows smoothly, collaboration improves, and turnover rates are more easily reduced.
- ✓ Official Channel: Information has an "official channel": whoever is entitled to see it can see it, it can be tracked and reviewed, and there's no fear of messages being skipped.
- ✓ Digital Agility: Processes run online: approvals are faster, tasks are clearer, and store/on-site feedback is more timely, directly improving overall efficiency.
- ✓ Automated HR: Clocking in, leave requests, and overtime are automatically summarized, and attendance reports can be exported with one click for easy payroll calculation.
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