Semir Partners with DingTalk to Build an AI-Driven Organizational Ecosystem for Efficiency Leap

On November 4, 2025, Semir, a leading domestic apparel enterprise, officially signed a strategic cooperation agreement with DingTalk in Shanghai. The two parties will upgrade their collaboration from product-level projects to comprehensive AI strategic cooperation, aiming to establish a benchmark for AI adoption in the fashion retail industry. This strategic partnership marks a new phase in their deep collaboration, as DingTalk will provide a stronger digital infrastructure and AI technology engine to help Semir transition from digital transformation to an AI-driven organizational ecosystem characterized by significant efficiency gains.

Semir currently operates over 8,000 stores nationwide. Against the backdrop of rapid advancements in digital technologies and AI tools, the company is actively adopting globally leading AI tools and digital infrastructure to enable efficient connections and collaboration among people, organizations, and data.

Semir and DingTalk have a solid foundation of cooperation. Since adopting the DingTalk platform, Semir has migrated internal communication, meetings, and OA workflows online. Subsequently, DingTalk's Teambition was rolled out across departments including digital operations, finance, and auditing. Over time, the company successively adopted DingTalk Live, DingTalk Docs, DingTalk AI Spreadsheet, and DingTalk AI Assistant. Today, DingTalk has become Semir’s one-stop office collaboration hub, supporting its journey to becoming a digital intelligence benchmark in the apparel retail sector.

As an industry leader, Semir continues to leverage DingTalk’s products to address business challenges and enhance organizational vitality, becoming the first AI-powered organization on DingTalk. In terms of operational collaboration, Semir uses DingTalk AI Spreadsheet to build business systems for core scenarios such as product manufacturing and supply chain management, integrating processes across products, sales, inventory, and logistics. This enables real-time visualization and analysis of sales data, customer behavior, and logistics inventory, empowering staff to respond promptly and make precise decisions. Additionally, Semir has developed an AI-powered application called "AI Sen Coach" using DingTalk’s AI capabilities. This tool simulates high-frequency scenarios such as customer inquiries and outfit recommendations. Store associates practice through interactive simulations, receiving real-time feedback on dialogue quality and service attitude scores, along with personalized improvement suggestions—effectively driving sales performance growth.

Deepening AI Strategic Cooperation, Building a New Industry Paradigm

Following this AI strategic partnership, DingTalk will continue to deliver updated AI products and technologies to fully support Semir in unlocking business value. The two parties will expand the scope of AI applications across Semir’s entire operation, promoting DingTalk’s full suite of AI products and solutions company-wide. They will also jointly establish an “AI Innovation Lab” to pilot AI applications through agile, iterative testing. Furthermore, DingTalk will support Semir in deepening AI integration by building an enterprise knowledge base, leveraging industry-specific large models and AI Spreadsheet capabilities to empower upstream and downstream产业链 (industrial chains), effectively doubling employee productivity.

At the signing ceremony, Qiu Jianqiang, Chairman of Semir, said: "AI is not an option—it’s a matter of survival. For the past few years, Semir has been exploring how to use digital technology to reconstruct organizational efficiency, enhance customer experience, and optimize supply chain collaboration. Our partnership with DingTalk isn’t just about ‘implementing a system’; it’s about embedding AI capabilities into our business processes through a digital foundation like DingTalk, making every employee, every store, and every decision smarter and more efficient."

Qiu Jianqiang, Chairman of Semir

Yang Meng, President of Commercial Business at DingTalk, stated that the two parties will explore deeper integration of AI into business scenarios. "In the future, when every Semir employee opens DingTalk, we want them to see not just messages and to-dos, but AI-recommended 'Key Tasks for Today,' 'Potential Customer Needs,' and 'Inventory Replenishment Alerts.' We envision DingTalk as Semir’s AI engine for digital intelligence—where information proactively finds the right person, freeing people to focus on creating value."

Yang Meng, President of Commercial Business at DingTalk

This strategic collaboration is not only a mutual advancement for Semir and DingTalk, but also a model example of deep integration between the fashion retail industry and AI technology. Going forward, both parties will continue to deepen cooperation in areas such as co-developing AI models and industry-specific solutions, jointly exploring the endless possibilities of 'AI + Fashion Retail' and injecting new digital intelligence momentum into the high-quality development of Chinese brands.

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