Shenzhen Airlines teams up with DingTalk to launch AI travel companion "Fei Fei"

On July 28, at the "AI Doers" Dingling special session of the 2025 World Artificial Intelligence Conference, Shi Yanping, business lead for Shenzhen Airlines' sales platform, attended and delivered a speech. He shared insights on the development of Shenzhen Airlines’ customer-facing AI agent “Shenhang Feifei,” built on the Dingling AI platform, and demonstrated it live. The AI agent is scheduled to launch on Shenzhen Airlines’ official app in September.

Creating an Intelligent Travel Companion to Enhance Passenger Experience

As a key member of Air China Group and the fifth-largest airline in China, Shenzhen Airlines consistently implements its strategy as a "digital pioneer," committed to delivering intelligent, comfortable, and enjoyable travel experiences. Through natural language interaction, "Shenhang Feifei" offers smart Q&A, service processing, and personalized recommendations—making it a knowledgeable, capable, and creative travel companion tailored for passengers.

"Shenhang Feifei" can instantly answer flight-related questions such as "Can I bring a stroller onboard?", "What are the rules for carrying power banks?", and "How do I fly to Suzhou?" It also handles services including flight inquiries, seat selection, online check-in, ticket refunds, changes, and rebookings. Additionally, it provides context-aware intelligent services—for example, recommending seats ideal for viewing sunrises, sunsets, mountains, or coastlines during check-in, and offering personalized travel suggestions based on passenger preferences.

Innovative Technical Architecture Ensures Security and Efficiency

According to Shi Yanping, "Shenhang Feifei" breaks industry conventions regarding traditional uses of Dingling applications by adopting an innovative "logic and data separation" architecture, integrating natively into the Shenzhen Airlines app via native APIs. While ensuring user privacy and data security, this design enables three core functions: intelligent Q&A, service processing, and personalized recommendations. This solution effectively addresses security risks and fragmented user experiences associated with traditional H5 models. Sensitive passenger data remains entirely on local devices, and system response speed has improved by over 40%.

Shenzhen Airlines has maintained long-term, deep collaboration with Dingling. Previous experience gained from the award-winning sales-assistance AI agent “Shenhang Xiaobang,” which won the Dingling AI Innovation Award, provided valuable insights for this project. Going forward, both parties will continue strengthening the practical application of AI across aviation service scenarios.

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