China's Adhesive King Sticks Global Operations on DingTalk

Challenges in Manufacturing Enterprise Transformation Amid Globalization

In the context of global supply chain restructuring and the international expansion of Chinese manufacturing, traditional manufacturing enterprises are facing severe challenges. As businesses expand overseas, operational models that once worked well in domestic markets now expose issues such as information loss, delayed collaboration, and knowledge attrition across language barriers, time zones, and cultures—significantly hindering globalization efforts.

Dingli New Materials’ Globalization Journey

Founded in 1998, Dingli New Materials is a leading domestic manufacturer of formaldehyde-free wood adhesives and a "hidden champion" enterprise in Zhejiang Province. In recent years, it has actively pursued an “import substitution + quality export” strategy, expanding operations into Vietnam, Thailand, Malaysia, Kenya, Nigeria, Iran, Russia, Saudi Arabia, South Korea, and other countries. With this rapid market expansion, however, come real challenges: elongated communication chains and dramatically increased management complexity.

Solving Cross-Language Communication Barriers

Faced with frequent overseas client meetings and multilingual environments, Dingli adopted DingTalk’s A1 voice recording card to enable real-time transcription and translation of meeting content, automatically generating structured minutes. AI-extracted key conclusions and action items can be instantly assigned and tracked, streamlining the previously time-consuming process of “communicate → record → translate → organize” into “record while speaking, deliver immediately after meeting.” This significantly improves cross-cultural collaboration efficiency.

Transforming Meetings from Cost Centers to Knowledge Assets

All meeting outcomes are automatically archived into DingTalk’s knowledge base, categorized by project and region, forming organizational-level knowledge memory. New employees can quickly access historical communication records, while production teams can easily retrieve construction standards for overseas factories—enabling experience transfer and informed decision-making. Pan Han, head of international business, noted that meetings have thus evolved from cost centers into value-generating assets, enhancing the organization’s learning capacity in handling global complexities.

Empowering Frontline Management Innovation with AI Tables

Headquarters functional departments long struggled with complex tasks and inefficient processes. By leveraging DingTalk’s AI Tables, the HR team built a smart postdoctoral management system in just one day, enabling automated reminders for key milestones such as onboarding, proposal defense, mid-term reviews, and final evaluations—upgrading management logic from manual oversight to system-driven “autonomous operation.”

Light Applications Boom: Everyone Becomes a Developer

Within months, departments developed over ten lightweight applications using AI Tables: the administrative team created a “6S” management system that uses AI to assess cleanliness from photos; vehicle dispatching achieved automatic cost aggregation; HR launched an employee birthday greeting and care system. Li Xiulan, HR lead, remarked that turning management ideas into practical tools without coding has unlocked a floodgate of creativity—eliminating technical barriers altogether.

Bridging Data Silos: Building a Unified Digital Hub

Earlier adopted systems like ERP, CRM, and MES had formed “data silos,” causing fragmented information and blocked workflows. Dingli integrated more than a dozen core systems—including DCS, ERP, and CRM—via DingTalk, unifying identity authentication and data access points. Personalized intelligent workbenches are now provided for different roles, enabling mobile approvals, focused task management, and holistic operational visibility.

Human-Centric Digital Transformation

Zhou Chuanyi, digital transformation lead, emphasized that DingTalk drives a human-centered reinvention of work—where technology, systems, and data serve human efficiency, becoming the foundational support for agile response and seamless collaboration in global competition.

Digital Intelligence Insights for Manufacturing Globalization

Dingli’s experience shows that the key to digital transformation in manufacturing does not lie in building large or flashy systems, but in embedding easy-to-use digital capabilities precisely into business scenarios to solve real pain points. When knowledge is preserved, processes become self-managing, and systems fully interconnected, companies can build the operational efficiency and organizational resilience needed to sustain global growth.

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