Leading consumer companies including Liby, Hema, KUKa Home, and Bantianyao share real cases of using DingTalk AI to boost business efficiency

On December 23, the DingTalk AI 1.1 Product Launch and Ecosystem Conference, themed "AI-Driven, Growth First," hosted a special session for the broad consumer sector in Hangzhou. This event focused on how AI technology can deeply empower diverse consumer scenarios such as apparel, catering, retail, home furnishings, and logistics. Industry leaders and technical experts gathered to discuss how businesses can leverage AI to achieve sustainable growth amid macroeconomic pressures and accelerating shifts in consumption patterns.

Tongyi Large Model serves as the foundational technology platform, having built a full-modal model matrix covering language, vision, audio, video, and reasoning, with its open-source capabilities leading globally. Zeng Cheng, Director of Business Development, stated that the core model Qwen-Max boasts strong instruction-following and tool-calling abilities, already applied in Xianyu’s “AI-assisted selling” feature, boosting secondhand product turnover rates by 15%. The newly launched video generation model can produce marketing materials with fully consistent ID and voice based on reference videos, solving the key challenge of content fidelity in product marketing. In the future, large models will continue evolving toward three directions: full-modal integration, ultra-long context understanding, and task planning powered by reinforcement learning.

Hema

Hema Senior Technical Expert Yun Che shared insights on improving cross-organizational collaboration efficiency.

Hema's operations involve communication with thousands of suppliers. In the past, this relied on an inefficient "dual-point contact" model, where Hema and external organizations each designated one liaison officer to relay information back and forth—ensuring orderly and accurate communication but at low efficiency. By leveraging DingTalk’s “Upstream & Downstream” organizational capability, Hema has connected its internal organization with suppliers, automatically creating dedicated groups for each supplier. This enables real-time awareness of personnel changes and seamless transfer of historical information. More importantly, Hema has established a collaboration hub centered on DingTalk groups and AI: suppliers can directly ask questions to "digital employees" from various business departments. The system then automatically chooses between “immediate human intervention” or “ticket escalation,” depending on urgency, freeing procurement staff from being mere communicators and allowing them to focus on higher-value tasks like sourcing and consumer insights.

Liby Group

All employees at Liby Group deeply use DingTalk (internally known as "Dudu"), enabling AI to naturally grow within business workflows.

According to Yang Ting, Deputy General Manager of Liby Group’s Digital Intelligence Center, the company has integrated all stakeholders—including distributors, sales associates, and carriers—into a unified collaboration network, enabling efficient cross-organizational operations. At the same time, AI has been embedded into core business processes. For example, in new product development—from project initiation and formula design to trial production and market launch—the SOP process is combined with DingTalk Teambition and AI-powered spreadsheets to create an integrated solution that accelerates collaboration. In meeting management, the widespread adoption of online documents and AI transcription, along with self-built supervision systems using AI spreadsheets, ensures that meetings lead to discussion, decisions, and actionable outcomes. Yang emphasized that AI implementation must align closely with real business scenarios. Behind intelligence, human input remains essential. How to make AI better understand the enterprise, its culture, and its operations is an ongoing exploration for Liby.

KUKa Home

KUKa Home’s Director of Management Digital Transformation Lu Chunhong demonstrated AI’s refined application at terminal stores.

KUKa Home equips store sales associates with DingTalk smart name badges, which use AI to intelligently record, generate, and analyze service interaction data. This precisely identifies blind spots in service scripts and sales processes, generating optimization strategies and personalized improvement plans. This not only gives sales associates their own “dedicated analyst” to rapidly improve service effectiveness but also enables store managers to make data-driven decisions and enhance精细化 operation and intelligent management capabilities.

Bantian Yao

Bantian Yao’s CIO Shen Xin shared from a corporate decision-maker’s perspective his principles for successful AI adoption: “Don’t fall behind, take fewer detours, avoid pitfalls.”

He stressed that AI applications fall into two categories: “adding AI” (integrating AI features into existing systems) and “AI-first” (reconstructing processes with native AI thinking). While the latter offers greater value, it also presents bigger challenges. Its foundation lies in enterprise knowledge management: “Without proprietary enterprise knowledge, AI cannot be effectively utilized.” He recommended appointing a role similar to a Chief Knowledge Officer and prioritizing cross-departmental collaboration scenarios so that business teams can clearly see that AI solves real pain points, thereby reducing resistance to adoption.

Song Bo, Head of DingTalk’s Consumer Industry Solutions, unveiled DingTalk’s AI solutions tailored for the consumer industry, aiming to address core challenges such as complex business scenarios, fragmented systems, slow onboarding for new hires, and difficulty implementing insights. The core idea is to ensure employees “only see what they need to know at any given moment,” while the system proactively informs them “what to do, why to do it, and how to do it,” thus deeply integrating AI into business flows and unlocking the value of dormant processes and data.

At the event, DingTalk signed cooperation memorandums with three industry-leading companies—Joymaster Group, Mengbaijia Home Tech, and Zhongtong Express—to jointly innovate with AI in areas including restaurant operations, full-chain home furnishing, and logistics efficiency enhancement.

In addition, DingTalk presented the 2025 DingTalk “AI Pioneer Navigator” award to 13 enterprises recognized for outstanding achievements in AI innovation: Belle Fashion, Best Inc., Bantian Yao, KUKa Home, Robam Appliances, Joymaster Group, Laoxiangji, Fotile, Muyuan Shares, Mengbaijia Home Tech, Fosun High-Tech (Group), Changlong Airlines, and Zhongtong Express—setting benchmarks for the industry.

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