近期,国际商业技术洞察机构 Gartner® 推出首份《企业 AI 助手市场指南》(Market Guide for Enterprise AI Assistants),重点关注企业级 AI 助手的市场现状及发展趋势。钉钉凭借企业级 AI 原生工作平台“悟空”获评为代表供应商,更是其中唯一入选的中国厂商。

报告指出,当前企业 AI 助手(Enterprise AI Assistant,简称 EAIA)市场正迅速成熟。微软、谷歌、OpenAI 和 Anthropic 等厂商,正从被动式 AI 助手转向主动式、集成化的智能体生产力解决方案,可提供广泛的 AI 服务并适配特定企业应用场景。然而,仅有 8% 的组织专注于单一工具,44% 仍在自行开发内部方案,平均来看,多数组织在生产力场景中会使用三种生成式 AI 工具。

EAIA:员工使用生成式 AI 的核心入口

Gartner 将企业 AI 助手定义为员工利用 AI 进行研究、数据分析和内容优化的关键“入口”。报告表示:“EAIA 正逐渐成为员工日常运用生成式 AI 简化内容创作、研究、分析及协作,并访问 AI 代理的重要应用。”这意味着,未来员工每天打开电脑的第一步,可能不再是打开文档或浏览器,而是唤醒 AI 助手。

从“能回答”到“能做事”:AI 助手的能力演变

企业级 AI 助手绝非仅仅是聊天机器人。报告强调,“EAIA 提供桌面、网页或移动应用程序,为员工带来六大核心能力:原生编排引擎、应用连接器、检索增强搜索、智能体生态、企业级安全合规,以及使用仪表板。”随着 Cowork 等主动式智能体的问世,竞争焦点已从“AI 能否回答问题”转变为“AI 能否主动完成任务”。同时,数据存储位置和本地合规处理能力,也成为企业选购 AI 助手时的重要考量因素。

全球格局与中国代表:钉钉获选四类代表厂商

为协助企业和 IT 决策者做出判断,报告将全球代表厂商划分为四类:超大型云厂商、企业应用厂商、AI 模型厂商、AI 原生生计力/搜索平台。钉钉作为唯一入选的中国厂商,与微软、谷歌、Anthropic、OpenAI 等国际巨头并列。

悟空:AI Native 工作方式的新范式

悟空是阿里巴巴集团钉钉自研的企业级原生 AI 工作平台,整合多模态生成、网页抓取、浏览器自动化、办公文档、钉钉协作、数据看板和定时任务等功能,使 AI 不仅能生成内容,更能专业地完成整条工作链。为实现“让 AI 真正能够做事”,钉钉对底层进行了 CLI 化改造,使悟空可直接调用 2000 多种原生功能。

值得一提的是,悟空天然嵌入企业组织,沿用企业账号体系、权限规则和应用系统,在安全沙箱内运行,Token 消耗清晰可见,确保 AI 在企业环境中安全可控。

未来展望:AI 助手将重塑生产力格局

Gartner 预测:“到 2027 年,生成式 AI 和 AI 智能体的应用,将对主流生产力工具构成三十年来首次真正挑战,引发 580 亿美元市场重组。预计到 2029 年,企业 AI 助手将成为数字员工体验的标配,知识工作者投入在此类工具上的时间将超过其他任何应用程序。”

对钉钉而言,凭借此次报告中唯一入选的中国厂商身份,与全球顶尖科技企业并列,彰显其在企业 AI 助手领域的强大产品实力和市场影响力。从国民级协作平台跃升至 Gartner 报告,钉钉正通过“新悟空”回应一个关键命题:当 AI 深度融入组织,员工每天最先打开的入口应为何种形态?AI Native 工作方式又究竟该是什么样貌?

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